Competitive marketing goes hand and hand with consumerism. PDA’s such as the iPhone and the Blackberry are the markets top products in this field. Each company is always trying to out-sell the other one. Apple throws out new products frequently and it is hard for any other company to compete with them due to the fact that they are the top selling products. The market place is overly saturated with the new blackberry “Storm” and the iPhone 3G. How can any other digital communication company compete with these two giants?